Noboribetsu is one of Japan’s most renowned tourist destinations, offering visitors a rich mix of natural beauty, historical landmarks, and cultural experiences. In this article, we’ll explore the best attractions in the Noboribetsu area, including highlights in nearby Shiraoi Town. Use this guide to plan your next adventure in Hokkaido!
1. Noboribetsu Onsen

Overview
Noboribetsu Onsen is one of Japan’s most famous hot spring resorts, boasting nine different types of mineral-rich spring water. These unique springs are not only relaxing but are also believed to promote health and improve skin quality. Surrounded by lush forests, the tranquil onsen town offers a serene and peaceful ambiance. From public baths to luxurious ryokan, visitors can choose from a variety of options to suit their preferences. Additionally, the streets around the onsen town are lined with souvenir shops, making it a delightful experience to stroll in yukata after a relaxing soak.
Access
- About 15 minutes by car or bus from JR Noboribetsu Station
- Accessible by bus from New Chitose Airport (approximately 1.5 hours)
2. Noboribetsu Jigokudani (Hell Valley)

Overview
Known as “Hell Valley,” Noboribetsu Jigokudani is a dramatic geothermal landscape created by volcanic activity. The valley serves as the source of Noboribetsu’s hot springs, featuring bubbling sulfuric ponds, steaming vents, and rugged terrain that resemble an otherworldly environment. A 20-minute walking trail winds through the area, making it easy for visitors to explore. Start your journey at the Noboribetsu Park Service Center near the parking area. At night, the valley is illuminated, offering a magical and ethereal atmosphere.
Access
- A short walk from Noboribetsu Onsen Town
- About 15 minutes by bus or car from JR Noboribetsu Station
3. Noboribetsu Bear Park

Overview
Located on a hill overlooking Noboribetsu, this park is home to brown bears native to Hokkaido. Visitors can observe these majestic animals up close and even feed them with special snacks available at the park. One particularly charming sight is watching the bears raise their paws to beg for food, a behavior that is surprisingly cute and far from their usual wild image. The park also houses a museum dedicated to bears, offering insights into Hokkaido’s wildlife and cultural heritage.
Access
- Reachable by cable car from the Noboribetsu Onsen area
- About 15 minutes by car or bus from JR Noboribetsu Station
4. Noboribetsu Date Jidaimura

Source: Noboribatsu Date Jidaimura
Overview
Step back in time at Noboribetsu Date Jidaimura, a historical theme park that recreates the Edo period. Visitors can enjoy ninja shows, samurai sword-fighting performances, and hands-on activities like trying on traditional kimono. The park’s scenery changes beautifully with the seasons, from vibrant greenery in summer to golden foliage in autumn, and snow-covered houses in winter. It’s an enjoyable experience for both kids and adults, offering an authentic glimpse into Japan’s cultural heritage.
Access
- About 8 minutes by car or bus from JR Noboribetsu Station
5. Noboribetsu Marine Park NIXE

Overview
Noboribetsu Marine Park NIXE is a unique aquarium designed to resemble a Danish castle, making it a favorite spot for families. Visitors can enjoy entertaining sea lion, dolphin, and penguin shows, with the highlight being the “Penguin Parade,” where penguins march adorably through the park. The massive 8-meter-tall tower aquarium showcases colorful tropical fish and coral reefs, providing an awe-inspiring experience. It’s a wonderful destination to learn about marine life and have fun.
Access
- About a 5-minute walk from JR Noboribetsu Station
6. Lake Kuttara

Overview
Lake Kuttara is a caldera lake renowned for its stunning clarity, often ranked among Japan’s cleanest lakes. According to a 2001 environmental survey, it was rated as having the highest water quality in the country. Surrounded by pristine forests, the lake offers a peaceful retreat for nature lovers and photographers. Whether you’re relaxing by the shore or engaging in activities like fishing or kayaking, Lake Kuttara provides an unforgettable experience.
Access
- About 15 minutes by car from Noboribetsu Onsen